Get to know our approach to effectiveness analytics
Our methodology blends reliable data sources, expert analysis, and transparent reporting, creating actionable insights for your advertising. Meet our team lead and see how our model ensures clarity, accountability, and value at every project phase.
Jordan McCarthy
Head of Market Analytics
Our Expert Team
Skilled professionals guiding each project
Jordan McCarthy
Team Lead
Master of Data Science University of Sydney
Market analysis
Insight Analytics Group
Jordan brings a decade of market analytics expertise, guiding teams to actionable campaign insights and measurable results across diverse industries.
Olivia Lee
Data Specialist
Bachelor of Statistics Monash University
Data quality
Metric Insights
Olivia focuses on organisational data quality, ensuring all inputs are accurate and analysis frameworks are consistently robust for every partner.
Sophie Evans
Advertising Analyst
Bachelor of Marketing Analytics University of Melbourne
Advertising analytics
MarketView Labs
Sophie is dedicated to linking data to advertising performance, specialising in aligning analytics processes with marketing goals for clear improvements.
Vikram Singh
Strategic Advisor
MBA in Business Analytics Australian National University
Market strategy
BusinessEdge Consulting
Vikram offers a strategic, external viewpoint on market analytics, helping teams maintain objectivity and meet project benchmarks without compromise.
How Our Analytics Process Works
Every advertising analytics project is structured for clarity, actionable outcomes, and sustained improvements. Our team combines data collection, analysis, and reporting in a repeatable, transparent methodology.
Objective Alignment and Scoping
We clarify your advertising objectives and scope analysis to match your priorities. This sets a strong base for data-driven recommendations.
Project Goals
Define success criteria and set realistic project expectations together.
What We Do
Identify key campaign goals, select target metrics, and ensure all project stakeholders align on desired outcomes. Establish a communication plan and schedule expectations.
How We Do It
Workshops and interviews with your marketing team clarify objectives. Documentation and project charters keep everyone aligned both at launch and throughout analytics cycles.
Tools Used
Project planning templates, stakeholder alignment guides
Key Deliverables
Clear project brief, success criteria documentation
Data Collection and Validation
Ensuring input quality, we gather and verify campaign data. Only accurate, relevant sources inform the analysis.
Project Goals
Collect reliable advertising data for accurate measurement.
What We Do
Aggregate campaign data from multiple sources—platforms, CRM, and third-party providers—while ensuring legal compliance and privacy standards are enforced at each step.
How We Do It
Automate data pipelines, validate accuracy through spot checks, and engage technical staff for secure data management. Monitor with ongoing data integrity checks.
Tools Used
Data connectors, validation tools, security protocols
Key Deliverables
Validated data set, compliance checklist
In-depth Analysis and Review
Analysts assess data, produce clear reporting, and identify where campaign adjustments can yield improvement.
Project Goals
Reveal drivers of campaign performance and improvement opportunities.
What We Do
Apply advanced analytics methods to highlight performance drivers, segment audiences, and expose underperforming channels or tactics.
How We Do It
Use statistical models and visualization tools to make results accessible. Analysts review findings with quality checks to avoid bias or misinterpretation.
Tools Used
Analytics platforms, dashboards, review checklists
Key Deliverables
Analysis report, data visualizations
Action Plan and Reporting
We deliver an actionable report showing findings, practical recommendations, and a roadmap for implementing improvements.
Project Goals
Provide a clear course of action based on findings.
What We Do
Draft a strategic action plan tailored to your campaign landscape, with recommended optimisations prioritised for impact and feasibility.
How We Do It
Presentation and collaborative workshops ensure you understand and can implement changes. Continuous review cycles maintain process transparency.
Tools Used
Reporting templates, project plans, presentation decks
Key Deliverables
Strategic report, implementation roadmap
Service Comparison
Compare our analytics approach with other market options
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